Questions to ask a client before Designing a Logo

Starting out as a freelancer can be quite challenging when trying to create client relationships. Almost all of my work comes from referrals. If you treat a client right then they will return the favor. I cannot emphasize enough how important it is to go into the meeting with a plan. The way you approach a project determines how the client is going to value your expertise. If you go into a project without any direction you will probably end up wasting time during the development process. There is nothing worse than revising your designs more times than necessary. It’s best to know what your client is thinking before you start. It’s your job to gather your clients thoughts and goals then translate them into a design solution.

“If you do not know what the problem is then you cannot provide a solution.”

These questions to ask a client before design a logo will help you provide an accurate quote to your client. Things such as deadlines, usage, etc. you should take into account pricing.

Company Details and Competition

1- What is your company product or service?

2- What is the mission of your company?

3- What is your target market and ideal customer?

4- Who are your competitors and how do you differ?

Ask them to provide links to competitor websites if possible.

5- What are your thoughts on your competitors logos?

This is where you figure out whether the client would like to go a different direction than the pack. Many clients like to try a design solution that is already proven. I’m a fan of trying to break away, but if you dont have the green light for this then you might be prolonging the project.

The Clients Logo Details

What logo designs appeal to you and why?

Question 6 and 7 are essentially a break down of number 5. I find it important to make sure you know where the client stands.

What logos do not appeal to you and why?

What is the exact name you want to appear in your logo?

You could elaborate on exclusion of uppercase letters, italics, etc. Especially, if you are giving the client’s company brand a makeover .

Do you have any specific imagery in mind for your logo?

What is your tagline and would you like it incorporated into the logo?

What do you want the logo to say about your company?

Here is a good way to make this answer short and sweet. “Say it in three words.”

Do you have any color preferences, or existing brand colors?

Where will you be using the logo?

Find out where the logo will be predominately displayed. Ex. Website, print, merchandise, vehicle wraps
What is the most important application of your logo?
What’s your preferred deadline, time frame or exact date of completion?

Would you like any addition design services to be packaged with your new logo?

Example: business cards, envelops, letterheads, etc.

What is your budget?

This is where I provide various pricing and concept numbers. Decide how much your time is going to cost and how much of it they will need when contracting.

These questions can often be used in diagnosing another type of project so feel free to use them broadly. Always remember that you are a problem solver.

Best 50 Websites of 2009

The hottest thing on the Internet is not social networking websites like Facebook and Twitter, but Flickr-the popular photo-sharing portal - and the proof is: it has topped TIME's list of the best 50 websites this year.

One of the noticeable trends in this year's list, which was released this week, was on-demand video services, like YouTube, Vimeo and US services Hulu and Netflix.

However, the top two in the list were related to photographs, with California Coastline following Flickr at the second spot.

Third in the list was bookmark website Delicious, while community weblog Metafilter stood at the fourth place.

Popurls, the mashup of the web's most visited social news sites and portals, grabbed the fifth spot in the list.

Twitter ranked sixth and Facebook came 31st in the list, while YouTube and Hulu came at 12th and 14th place in the list.

TIME's list of 50 Best Websites of 2009 is:. Flickr

2. California Coastline

3. Delicious

4. Metafilter

5. popurls

6. Twitter

7. Skype

8. Boing Boing

9. Academic Earth

10. OpenTable

11. Google

12. YouTube

13. Wolfram|Alpha

14. Hulu

15. Vimeo

16. Fora TV

17. Craiglook

18. Shop Goodwill

19. Amazon

20. Kayak

21. Netflix

22. Etsy


24. Redfin

25. Wikipedia

26. Internet Archive

27. Kiva

28. ConsumerSearch

29. Metacritic

30. Pollster

31. Facebook

32. Pandora and

33. Musicovery

34. Spotify

35. Supercook

36. Yelp

37. Visuwords

38. CouchSurfing

39.'s NameVoyager

40. Mint

41. TripIt

42. Aardvark


44. Issuu

45. Photosynth


47. WorldWideTelescope

48. Fonolo

49. Get High Now

50. Know Your Meme (ANI)

Fuel Economy Tips


Here are some very good tips on improving your vehicle's Fuel Economy / Increase Fuel Efficiency / Mileage. With increasing fuel prices it is becoming more and more prudent to use them.

Use your gears wisely.
Driving in the highest gear possible without labouring the engine is a
fuel-efficient way of driving. A vehicle travelling at 60kmph in third gear
uses 25 percent more fuel than at the same speed in fifth gear

Drive smoothly
Think ahead! By applying light throttle and avoiding heavy braking, you can
reduce both fuel consumption and wear and tear. Try to predict traffic at
junctions and when in queuing to avoid accelerating and then braking.
Research suggests driving techniques can influence car fuel efficiency by as
much as 30 percent.

Switch off your engine
There are two schools of thought on this one. Switching your engine off for
short periods of time can actually increase fuel consumption, as it requires
more fuel to get the engine started. Also your catalytic converter will no
longer be running at full temperature and so your car will be less
efficient, increasing the amount of pollution you cause. However if you are
stopped for more than a few minutes then your car will simply burn less fuel
with the engine stopped.

Drive off promptly to prevent wasting fuel
Don't leave your engine running when you first start up. Drive off straight
away if you can, but drive gently until the engine has reached its normal
operating temperature. This doesn't increase fuel efficiency as such, but it
does mean your engine is switched on for less time.

Lighten your load
Think carefully about what you need on a journey. if you do not need
something, do not pack it. Remove roof racks if not needed. The lighter the
load, the lower the fuel consumption, and emissions, and the higher the fuel

Tyres effect fuel efficiency
It is estimated that about 50% of tyres on the road are under inflated.
Aside from increasing the rate of wear, this wastes fuel and decreased your
fuel efficiency. Check your tyre pressures every fortnight. Worn tyres will
also decrease fuel efficiency (and your safety!), so check the tread
regularly. If you are replacing tyres then consider some of the newer 'Eco'
tyres that are designed specifically to increase fuel efficiency.

Driving with your windows open drastically reduces your fuel efficiency, far
more so than putting the air conditioning on when motorway driving. So in
those hot summers(?) preferably keep the windows shut, and the air
conditioning on if you want to keep cool. Of course the air conditioning
decreases fuel efficiency too, so try not to over use it.

Invest in a new fuel efficient car
New cars come in all shapes and sizes, but it is possible to pick a new car
that can greatly reduce your fuel bill, and your fuel emissions.

Size matters. Choose an economical car - small cars use far more fuel
efficient and produce lower emissions than large cars.

Drive the most fuel-efficient car that meets your needs. Compare models and
classes. Even similarly sized cars can vary in fuel efficiency by up to 45%.

Consider diesel engines (with a particulate trap), and LPG (Liquefied
Petroleum Gas) and CNG (Compressed Natural Gas) fuelled cars - all have
lower CO2 emissions than standard petrol cars.

Consider 'hybrid' vehicles - they combine a conventional engine with an
electric motor and battery. These offer reduced fuel consumption and CO2
with potentially lower emissions of all pollutants.

Diesel Engines
If your going to buy a diesel, ensure it is a new 'common rail' type, as
these are approximately 10% more efficient than older diesels. also replace
(or clean if applicable) air cleaner elements as often as is required by
your vehicles servicing schedule.

Regluar Maintenance maintains fuel efficiency

Air Filter:
One of the most common reasons for a drop in fuel efficiency is a dirty
intake filter. This will decrease the amount of air entering the cylinders
of the engine resulting in incomplete combustion. Check the filter regularly
to ensure that it is clean.

Spark Plugs

Ensure your spark plugs are in good condition. Renew the plugs and wires at
intervals specified by the owners manual. This will keep all cylinders
firing properly resulting in higher efficiency.

Lube Oil:
Change the lube oil at intervals specified by the owners manual. Use the
recommended oil only especially in newer cars. Use of an engine flush before
changing the oil will help to get rid of a lot of the dirt that collects in
the engine that a normal oil change will not remove. On older engines it is
advisable to use an oil treatment agent. This basically thickens the oil
which creates a better seal between the piston and the liner, preventing
blow past and consequent loss of combustion pressure, resulting in higher
fuel efficiency.

Exhausts alter fuel efficiency
Most cars have special sizes for the exhaust. When cars are reasonably old
the silences has to be changed. The garage people always try to fit a size
that they have in the garage it self. Which might not be the exact size
recommended for the car. The wrong size a bigger or smaller silencer size
effects on the MPG of the car and the HP of the car. It may be cheaper to
put another size than your recommended size for your car but on the long run
it will cost you in many ways, especially on fuel consumption. Always put
the recommended size of the exhaust that is indicated in your car manual
because the car company knows how to optimize the performance of your car.